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20 Watts

The smart T-shirt brand

Twenty-watts is a T-shirt brand dedicated for individual that value science and knowledge.

Your brain only requires 20 watts to function. Twenty-watts is a T-shirt brand dedicated for peacefull individual that value science and knowledge.

https://twenty-watts.com/

Creating T-shirts is a fun and relaxing hobby, and selling them is a great way to see the world from the other side of the internet.

My primary objective for this project was to gain hands-on experience with social media advertising.

Key learnings:

Good imagery is essential for selling products online.

Ads are expensive.

Customer acquisition cost is king.

Persistence is key to building an audience.

For many businesses, marketing—not product creation—is the main challenge.

For many brands, investing in performance marketing (ads) often has a greater impact than improving their products.

As a consumer, I'd appreciate a breakdown of product costs: materials, labor, and advertising. This transparency could rebalance incentives for brands, favoring product quality.