(Strategy) Playing to win

The 5 points to create a strategy

What is your winning aspiration?

• Decide the purpose of the enterprise; Guiding aspirations.

• Start with the consumer and not with the product.

• Need to be inspiring for customers and employees.

 

Where will you play?

• Find the right playing field.

• Where to compete? Define Geographic, product range, consumer segment, channels

• There is no point in trying to catch all segments.

• Find a segment that is aligned with company's strength

How will you win?

Unique value proposition

Competitive advantage

What capabilities must be in place to win?

• Is the set of capabilities that must be in place to win realistic?

• What is needed to reach the capabilities level required.

• Do play your strength.

• Are capabilities unique? Défendable in the face of competition?

What management systems are required?

• Clarity and simplicity in communications

• Measure how the strategy performs.

Place the consumer in the center. It is the most important thing.

Communication: Simplicity and clarity