The smart T-shirt brand
Twenty-watts is a T-shirt brand dedicated for peacefull individual that value science and knowledge.
Creating T-shirts is a fun and relaxing hobby, and selling them is a great way to see the world from the other side of the internet.
My primary objective for this project was to gain hands-on experience with social media advertising.
Key learnings:
- Good imagery is essential for selling products online.
- Ads are expensive.
- Customer acquisition cost is king.
- Persistence is key to building an audience.
- For many businesses, marketing—not product creation—is the main challenge.
- For many brands, investing in performance marketing (ads) often has a greater impact than improving their products.
- As a consumer, I'd appreciate a breakdown of product costs: materials, labor, and advertising. This transparency could rebalance incentives for brands, favoring product quality.